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The government is set to unveil an “enhanced” tourism slogan in a few weeks, in line with a national tourism development plan for 2023 to 2028 that has been approved by President Marcos, who reportedly wants to transform the country into a “tourism powerhouse.”
Marketing experts say nothing kills a bad product faster than good advertising. This is one of the points being raised amid the controversy over an effort to create a so-called national brand for the Philippines.
President Marcos’ creative communications adviser justified yesterday the advertisement on London buses that featured the Filipina-British nurse who administered the first COVID-19 vaccine, saying it aims to uplift the spirit of overseas Filipinos and to highlight their compassion and competence.
While Frasco did not distance the DOT from the slogan and threw her support behind the idea, she also said that the department “will enhance the existing slogan in consultation with our stakeholders.”
Actor Rocco Nacino spoke about Senator Nancy Binay being offended by an ad in the UK targeting Filipino nurses. On Wednesday, Binay expressed several concerns regarding the apparent lack of coherence in the messaging of the