Stay updated with breaking news from Nancy Binay. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Presidential Adviser on Creative Communications Secretary Paul Soriano says that more 'We give our world the best' ads like the one spotted on a London bus are being planned for the US and Middle East
Office of the Presidential Adviser on Creative Communications (OPACC) Secretary Paul Soriano clarified that the campaign slogan on a London bus featuring a Filipina-British nurse was not solely about tourism but was to show Filipino compassion and competence.
Following mixed reactions, Presidential Adviser on Creative Communications Paul Soriano said government ads abroad featuring overseas Filipino workers with the tagline 'We Give the World Our Best' are meant to pay tribute to the migrant community.
Marketing experts say nothing kills a bad product faster than good advertising. This is one of the points being raised amid the controversy over an effort to create a so-called national brand for the Philippines.
After a lawmaker hit a tourism tagline found on a bus in the United Kingdom for hinting that the country gives away its nurses, the Department of Tourism declared it would introduce its own tourism slogan.