The Incredible Shrinking Hotel Room and Its Impact on Guest Experience, Loyalty, and Revenue
I’ve spent much of my career discussing and predicting the evolution of our industry. Of course, much of this effort focuses explicitly on changing guest expectations and trends, as they set a precedent for the best practices adopted by hotels, airlines, and travel companies. However, amidst all the many changes that have unfurled over the last decade – most of which are a byproduct of digital innovation and disruption – there exists a core aspect of the guest experience that has quietly transformed in the background: the hotel room.
Source: hospitalitynet.org