Detailed text transcripts for TV channel - MSNBC - 20120423:16:04:00
About money goes toward knob tidesing. the real fect of negative advertising is to energize support among your ideological base while turning everyone else off to the other candidate, the campaign and the entire process. negative advertising is about altering the composition of the voter pool on election day by turning moderate voters into nonvoighters. what do you make of that, ari? >> i don't know if that's completely true. if that were true, we wouldn't see as much negative advertising in primaries. it is definitely clear when you throw a lot of negative messaging at an individual, the swif...