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Inside Marketing: Are neobanks stealing credit unions’ thunder? Increased and high-quality competition on the digital banking front is now targeting specialized consumer bases. July 15, 2021 by Blair Logan, CU Management For decades, credit unions have set themselves apart from their bank competitors through focusing on superior levels of service to their membership, driven in large part by hyper-specialization in serving a particular professional, demographic or geographic membership base. Increasingly, however, banks and so-called “neobanks,” in particular have begun to shift their strategy to incorporate more of the credit union playbook into their own marketing and growth initiatives. While it’s not unusual to see banks specialize on the commercial side of banking agricultural business is a good example doing so on the retail banking side of the house has historically been less common. That began to change recently, and the industry was sta ....