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Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space. At a recent roundtable event with social experts from The Drum Network, we asked what authenticity means for influencers and the brands they work with. How are expectations (and creators) changing shape – and how will the market change as TikTok continues its ascent?
With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share. At a recent roundtable with experts from The Drum Network – from a global head of social to a founder of a leading social agency and a TikTok creator – we asked: how is the role of influencers shifting in the modern marketing ecosystem?
Journey with a Colonel on a Special Mission: Being Abducted by Aliens.