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Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space. At a recent roundtable event with social experts from The Drum Network, we asked what authenticity means for influencers and the brands they work with. How are expectations (and creators) changing shape – and how will the market change as TikTok continues its ascent?
With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share. At a recent roundtable with experts from The Drum Network – from a global head of social to a founder of a leading social agency and a TikTok creator – we asked: how is the role of influencers shifting in the modern marketing ecosystem?
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The Drum’s reporter, and former social media executive, Amy Houston breaks down some top tips for landing your dream social media job, as well as speaking to experts about how they got their start in the industry.