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Olly Alexander on style, sexuality and self-expression There’s a scene in Olly Alexander’s 2017 BBC3 documentary Growing Up Gay where he’s backstage at Mighty Hoopla Festival wearing a pair of gold hot pants, having his body painted in glitter. “I had this bright idea that I’d like to be in my underwear covered in gold glitter,” he tells the camera as he prepares to go on stage. “Everyone thought I was joking, but I wasn’t.” This is still very much Alexander’s attitude to dressing himself now. “I love anything that provokes a reaction,” he explains when we catch up o...

Who: Sarah Robinson, 24, Lytham St.Anne’s What inspired you to start your own brand? After studying fashion design at university, starting my own brand was always a goal of mine but something I thought would happen in the future. It was only when the Coronavirus pandemic hit and the design job I was meant to start got pulled that I realised I was waiting for 'the right time' to start my own brand but really there is never a 'right time'. Sometimes you’ve got to bite the bullet, take the plunge and go for it. That's what I did and haven’t looked back since.