The Promise of TikTok Fundraising
Subject: The Promise of TikTok Fundraising Welcome to Fundraising Update. This week, we take a look at the state of fundraising on TikTok. Plus, the ethics of asking donors to opt out of donation increases. I’m Eden Stiffman, senior editor at the Chronicle of Philanthropy. If you have ideas, comments, or questions about this newsletter, please write me at eden.stiffman@philanthropy.com. Can TikTok Help 'Future-Proof' Nonprofits? Last spring, the social-media video app TikTok organized a weeklong series of livestreams to direct donations to various causes. The CDC Foundation, a nonprofit e...
Source: philanthropy.com