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Why the clickthrough rate is anathema to long term measurement

In the wake of Valentine's Day, the IAB reflects on its anti-clickthrough campaign. Rather than a one-night-stand with 'clickheads', brands should pursue a long-term commitment to robust metrics. ....

United Kingdom , National Anti , National Anti Click Through Rate , Real Living , Longterm Digital , Measurement Toolkit , National Anti Click Through Rate Day ,

Don't be a 'clickhead': IAB warns against click-through rates for Valentine's

The organisation has released a short film. ....

United Kingdom , Tim Elkington , Interactive Advertising Bureau , National Anti , Marketing Mix Modelling , National Anti Click Through Rate Day , Longterm Digital ,