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By Deb Ashmore, Strategic Analyst (CDP) SPONSORED CDP’s latest feature, “Ask Deb,” was launched several months ago to answer your burning questions about trends in public media fundraising and your station’s data. So, whether it’s a question of first-year retention, reactivating Passport donors or which fork to use with the second course, I’m here to […]
By Susannah Winslow, Sr. Director Innovation & Partner Services (CDP) There’s no shortage of data in public media. Sometimes it feels like we’re drowning in it, overlooking important metrics and trends in the flood of numbers. “Data overwhelm” is real, but you don’t have to go it alone. CDP Insights leverages station data in an […]
By our estimate, on May 1st and 2nd, over one hundred public media stations across the nation participated in Public Media Giving Days (PMGD), a two-day online fundraising event that aimed to raise awareness and support for public media. Our preliminary data shows the event was a success, with impressive results in terms of revenue, […]
"What this tells us, really, is we're headed in the right direction.” said NPR CDO Leora Hanser.
An analysis of membership data from late 2022 found declines in donor acquisition and member revenue.