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Uncovering unique opportunities when the challenges are not

By Deb Ashmore, Strategic Analyst (CDP) SPONSORED CDP’s latest feature, “Ask Deb,” was launched several months ago to answer your burning questions about trends in public media fundraising and your station’s data. So, whether it’s a question of first-year retention, reactivating Passport donors or which fork to use with the second course, I’m here to […] ....

Deb Ashmore , National Reference File , Strategic Analyst ,

Tame your data. Uncover new trends and boost your fundraising strategy

By Susannah Winslow, Sr. Director Innovation & Partner Services (CDP) There’s no shortage of data in public media. Sometimes it feels like we’re drowning in it, overlooking important metrics and trends in the flood of numbers. “Data overwhelm” is real, but you don’t have to go it alone. CDP Insights leverages station data in an […] ....

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How CDP calculates its public media fundraising indexes – Current

How CDP calculates its public media fundraising indexes – Current
current.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from current.org Daily Mail and Mail on Sunday newspapers.

National Reference File , Contributor Development Partnership National Reference File , Contributor Development Partnership , Passport User Index , Revenue Index , Donors Index , Gifts Index , User Index ,

How National Public Media Giving Days made a difference in 2023

By our estimate, on May 1st and 2nd, over one hundred public media stations across the nation participated in Public Media Giving Days (PMGD), a two-day online fundraising event that aimed to raise awareness and support for public media. Our preliminary data shows the event was a success, with impressive results in terms of revenue, […] ....

Elyse Poinsett , National Reference File , Public Media Giving Days , Greater Public , Day One , Public Media Giving , Senior Director , Digital Philanthropy ,

Donor conversion grows with NPR Network option

"What this tells us, really, is we're headed in the right direction.” said NPR CDO Leora Hanser. ....

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