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The national bird conservation group said it would “reckon with the racist legacy of John James Audubon,” a naturalist and illustrator who was an enslaver, but voted to keep the namesake.
“I worry that our internal challenges may hold us back or slow us down,” Audubon’s CEO Elizabeth Gray said in an all-staff email.
Rebranding under a different name comes with a slew of considerations for associations. Learn from how the Audubon Naturalist Society became Nature Forward.
The DC-area nonprofit is among the first to drop the racist ornithologist from its name.