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Barbaric reality behind Coast influencers' chase for perfection


Fashion & Beauty
by Emily Halloran
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WANNABE Gold Coast beauty queens are spending about $10,000 every year to maintain their Instagram doll look - and that is just on their face.
Throw in another $11,000 for butt lifts, up to $12,000 for breast implants and at least $3500 on liposuction.
A Bulletin investigation into the cosmetic and beauty industries has found the number of extreme body-shaping treatments such as the Brazilian butt lift had grown 256 per cent in the past two decades.
Surgeons, medical experts and those women who have sought treatment say plastic surgery and injectables have become such a craze that "a lot of people don't know what natural or real is anymore".

Australia , Benowa , Queensland , United-states , Brazil , Ghana , Australians , Gold-coast , Brazilian , Australian , American , Mitchell-kim

Plastic surgeons, patient warn of lip filler risks as more Australians seek a Kylie Jenner pout


Plastic surgeons, patient warn of lip filler risks as more Australians seek a Kylie Jenner pout
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Beware sausage lip: Cosmetic fillers are increasingly popular among young women. 
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Once a procedure for the rich and famous, lip fillers are now one of the most popular cosmetic treatments in Australia.
Key points:
Touted as a "lunchtime treatment", doctors warn of serious complications
Australians spend more than $1bn a year on cosmetic procedures, says the Australasian College of Cosmetic Surgery
And practitioners are increasingly concerned about the growing trend of overfilled lips.
“What we are seeing is increased amounts of lips that have been done disproportionately,” plastic surgeon Dr Naveen Somia told ABC Radio Sydney.

Australia , Sydney , New-south-wales , Australians , Australian , Faheema-rezaei , Ronald-feiner , Kylie-jenner , Australasian-college-of-cosmetic-surgery , Australasian-college , Cosmetic-surgery , Lip-fillers

Lorna Jane claims of COVID-protecting activewear raises concerns around health-related marketing


Lorna Jane claims of COVID-protecting activewear raises concern around health-related marketing
Leading plastic surgeon joins ACCC, TGA in their push to urge brands to be more responsible around marketing health products and services during the COVID-19 pandemic
CMO.
The Australian Competition and Consumer Commission (ACCC) commenced legal proceedings against Lorna Jane in December over the clothing and accessories brand’s claims to have produced anti-bacterial activewear that could defend wearers against viruses including COVID-19.
The ACCC has accused Lorna Jane of making false or misleading claims in breach of Australian Consumer Law after the sportswear brand promoted its ‘Anti-virus Activewear’ range as being sprayed with a substance known as ‘LJ Shield’, providing protection against viruses and pathogens such COVID-19. The claims were made in July 2020 across a range of media including Instagram, the company’s website and in stores, and continued through to November 2020.

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