Reinventing The Fan Experience
Reinventing The Fan Experience How digitization can deliver an in-venue experience that gives sports fans something to cheer about. The other day I watched a collection of the greatest moments in sports. The athleticism was, of course, jaw-dropping. It also made me realize how much I miss seeing live spectators inside sports arenas. While organizers have been immensely creative in finding innovative ways to fill the gap, virtual fandom just isn’t the same. What’s missing is the emotion of the crowd—our collective anticipation of a buzzer beater in basketball, joint awe at a swimmer acce...