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As the COVID-19 vaccines become available, you might be asking yourself — should I get it? And if I do, will I be able to go about life, without putting my family at risk? Everyone’s got questions. According to a new COVID-19 vaccine education initiative, “It’s Up To You,” the vaccines are safe, effective, and they’re going to save lives. The Ad Council and COVID Collaborative have joined hands to create a public service ad campaign that seeks to educate the public with critical information about vaccination. Creative assets in English and Spanish will appear nat...

Share this article Share this article NEW YORK, Feb. 25, 2021 /PRNewswire/ -- The Ad Council and COVID Collaborative today revealed the platform for their COVID-19 Vaccine Education Initiative, "It's Up To You." Representing one of the largest public education efforts in U.S. history, more than 300 major brands, media companies, community-based organizations, faith leaders, medical experts and other trusted messengers are supporting the campaigns designed to reach distinct audiences. These partners include Adobe, Apple, Bishop T. D. Jakes, Black Information Network, Facebook, FOX Entertainmen...

The first concerted effort urging Americans to get vaccinated will encourage those skeptical of the vaccines to visit a new website for the latest information on their safety and availability.

Leading Business and Nonprofit Organizations Launch Health Action Alliance to Strengthen and Accelerate COVID-19 Response 02/18/2021 | 07:07am EDT Send by mail : Message : join forces to empower business community, address health inequities The Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation and the Robert Wood Johnson Foundation today announced the launch of the Health Action Alliance (HAA), a new partnership between leading business, communications and public health organizations to strengthen and accelerate the business community’s response to COVID-19. Th...

(PRNewsfoto/The Ad Council) NEW YORK, Jan. 12, 2021 /PRNewswire/ -- The Ad Council today announced that the organization has raised $37 million of its $50 million goal for a national communications effort to increase confidence in vaccination against COVID-19. Developed in partnership with COVID Collaborative, the initiative will reach key audiences across the country through research-driven creative campaigns, strategic media placements, community outreach and trusted messenger engagement–representing one of the largest public education efforts in history. Leading contributors to date incl...