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Sports betting will continue its meteoric rise in spot TV, Nielsen’s measurement footing will remain shaky and NextGen TV may finally deliver on new revenue streams for broadcasters in another challenging year ahead.
With COVID cases soaring and companies extending work-from-home plans again, it’s easy to peg the media business outlook for 2022 as more of 2021. That would be a mistake. Three trends lead me to believe that 2022 will offer significant opportunities, and challenges, for the industry. Advertising The first thing I’ve been watching is the […]