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The incentive scheme has been restructured to send a message that network participants like buyer apps, seller apps and sellers themselves have to gradually bear a greater burden of funding deals and discounts for customers
As expected, Walmart-owned fintech company PhonePe’s arrival in early April with a dedicated app named Pincode triggered a surge in orders. Subsequently, both PhonePe and Paytm, the other large buyer app on the network, began marketing it aggressively.
Commerce and Industry Minister Piyush Goyal said that ONDC should remove those who do not bring their main platform onto the network.