'Until now ONDC had to push people...': How Paytm, PhonePe support led to 100x growth for govt-backed platform
As expected, Walmart-owned fintech company PhonePe’s arrival in early April with a dedicated app named Pincode triggered a surge in orders. Subsequently, both PhonePe and Paytm, the other large buyer app on the network, began marketing it aggressively.
Source: businesstoday.in