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The presidency of Jair Bolsonaro saw major forest fires and rampant deforestation for the construction of roads, challenging the survival of the Amazon rainforest.
Supa Quick has announced that it has planned to plant a tree a minute in indigenous forests with Greenpop. This is to help restore the eco-system. Through its 'Tree O'Clock' campaign, which was launched in 2021 (in which Supa Quick planted 1 000 trees), the tyre fitment centre group will continue this partnership by planting one tree every hour, or 2 609 trees in 2022.