Page 13 - Negative Ad News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> well, he was right. this is going to be armageddon and i'm going to win. he didn't just win by a small margin, he had a thumping victory tonight. someone told me that your fathe tonight. a lot of what dad does is through service to his country. and again he's got a very clear vision of what he wants to go with the american people ex-understands we're in a crisis situation and he's the only candidate including the president who cuts spending, consult welfare and cut fand u fnding and he did this about with a democratic president. i's governed before and he knows he can govern aga...

Going negative. there's not enough space between them. >> and he's also not new and fresh and he's not exciting for us to cover. and the reason also negative ads work whether we like them or not because they're fact-based. even if they're lies, you take away facts from a negative ad, it's very hard in a positive ad to give real facts most of the time. so the reason negative ads work is not because we like negative ads. a consumer is able to take facts away whether they're true or false much easier than a positive ad. that's why it's always going to be here. >> what's your impression about what...

Them. >> and he's also not new and fresh and he's not exciting for us to cover. and the reason also negative ads work whether we like them or not because they're fact-based. even if they're lies, you take away facts from a negative ad, it's very hard in a positive ad to give real facts most of the time. so the reason negative ads work is not because we like negative ads. a consumer is able to take facts away whether they're true or false much easier than a positive ad. that's why it's always going to be here. >> what's your impression about what the candidates are campaigning for? i hear them ...

>> eric: you'd still like to see it going to 35, 40%. last word, bernie. >> it's very scary, this negative ad. it shows that newt gingrich and forces are terrified because negative ads typically don't play very well in iowa and it shows that anybody but romney team is desperate to get anyone else nominated besides mitt romney and ultimately i think in the process will reelect barak obama. >> eric: we have to leave it there. thank you so much. up next, we'll take you back to iowa where we'll hear from a political insider about who really has the best shot to win in the hawkeye state. we'll be b...

>> eric: you'd still like to see it going to 35, 40%. last word, bernie. >> it's very scary, this negative ad. it shows that newt gingrich and forces are terrified because negative ads typically don't play very well in iowa and it shows that anybody but romney team is desperate to get anyone else nominated besides mitt romney and ultimately i think in the process will reelect barak obama. >> eric: we have to leave it there. thank you so much. up next, we'll take you back to iowa where we'll hear from a political insider about who really has the best shot to win in the hawkeye state. we'll be b...