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A NEW cake shop has opened in Rubery, offering sweet treats such as cheesecakes, tortes and desserts.

Midlands bakery chain The Cheesecake Shop is set to rebrand after undergoing a management buyout. The buyout, led by Neil Blakeman and Dillan Shikotra, includes eight retail stores across the region, as well as the bakery in Nottingham. Following the deal, the new owners plan to rebrand the business and change the name of the shops to The Cake Solution to reflect its wider range of cheesecakes, mud cakes, tortes and desserts. Starting life in Australia in the early 1990s, The Cheesecake Shop was brought to the UK by its founders in 1998 before selling to a Chinese investment firm in 2016.

Co-owners Neil Blakeman (left) and Dillan Shikotra (right) Nottingham-based The Cheesecake Shop is rebranding to better reflect the variety of cakes and bakes if offers and focus on expansion plans following a management buyout. Dillan Shikotra, who co-owns the company with Neil Blakeman, told British Baker, the business would be renamed The Cake Solution from next month. “The Cheesecake Shop name can often be confusing as customers naturally think we only sell cheesecakes, but we sell sponge cakes, mud cakes, desserts as well as a wide range of birthday cakes and custom cakes,” Shikotra...

Nottingham's Cheesecake Shops to get a makeover and new name after takeover The passion and pride are being restored Updated The display at The Cheesecake Shop in Daleside Road, Colwick, soon to be renamed The Cake Solution (Image: Joseph Raynor/ Nottingham Post) Don't miss anything coming up in 2021 by subscribing to our free What's On email updatesInvalid EmailSomething went wrong, please try again later. Count me in! When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services...