One way to stand out in a crowd of startup deals: Make stuff up
In a market so overblown, attention is a currency of its own. Startup funding reached US$621bil (RM2.60 trillion) last year, more than the amount raised through initial public offerings. A small industry of market research firms exists to make sense of what little data – much of it based on an honour system – is out there.
Source: thestar.com.my