Gen Z Instagram Skewering Millennial Affirmations with Twisted Memes
Rolling Stone The Instagram Accounts Helping Gen Z Navigate Existential Dread How a new generation of creators is pairing Y2K imagery and Millennial affirmations to create a genre of memes that are equal parts twisted and uplifting By Images used in photo illustration by Adobe Stock and @afffirmations/Instagram In the mid-2010s, about 100 years ago in internet years, one of the cornerstones of editorial strategy on the internet was to publish “identity shares,” a term used to describe pieces that were designed to appeal to a specific reader’s identity, such as “22 Rea...
Source: rollingstone.com