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NetApp overhauls channel program with focus on cloud, AI and more

NetApp on Tuesday unveiled significant changes to its channel partner program aimed at better rewarding partners who focus on digital transformation and helping their clients more quickly move to the cloud.
The changes include making partner benefits available to new types of channel partners who were previously not addressed by the program as well as more traditional partners, and streamlining incentives to focus on key strategic initiatives, said Chris Lamborn, head of global partner go-to-market and programs for the storage vendor.
It also involves shifting focus from product certifications to solution specialisations, Lamborn told CRN USA.
The full program is slated to be in force starting in May of 2022, but partners can start now to get ready, he said. ....

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NetApp Channel Program Redux: Focus On Cloud, A.I., Other Specializations

NetApp Channel Program Redux: Focus On Cloud, A.I., Other Specializations
‘In 12 month‘s time we will be making the hard cut-over from a traditional structure where we differentiate our partner tiering based on product certifications and resell revenue to a model that both reduces the number of tiers from five to three and then measures our partners from their overall contribution,’ says Chris Lamborn, head of NetApp’s global partner go-to-market and programs.
By
Joseph F. Kovar May 11, 2021, 08:46 AM EDT
NetApp on Tuesday unveiled significant changes to its channel partner program aimed at better rewarding partners who focus on digital transformation and helping their clients more quickly move to the cloud. ....

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NetApp : Keystone meets you where you are

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With spring springing, I can t help but hum the Beach Boys. Wouldn t it be nice… if there was one orchestration tool for creating, provisioning, migrating and managing your storage on prem or in the cloud? Wouldn t it be nice if you could reduce storage costs with automatic data tiering? Wouldn t it be nice if you could get 20 percent burst capacity at no additional cost, so you can meet your data storage demands without overbuying or overprovisioning? Wouldn t it be nice if you could be proactive about your storage health?
You know it seems the more we talk about it ....

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Bridging the gap between private, hybrid, and public clouds

Bridging the gap between private, hybrid, and public clouds
In this video, Insight Practice Director Kent Christensen and NetApp Senior Director of Product Management Sunitha Rao discuss how NetApp Keystone allows clients to reduce risk, improve cost, and effectively align data on-premises and in private and public cloud locations. ....

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