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Intensity. Drama. Speed. Americans are falling in love with Formula One racing. However, is the new motor sports fandom real, or driven by a Netflix algorithm?
Intensity. Drama. Speed. Americans are falling in love with Formula One racing. However, is the new motor sports fandom real, or driven by a Netflix algorithm?
Streaming king Netflix has reported its first ever loss in subscribers. Does this mean that it will do the unthinkable and bring ads to the platform?
F1 has increased popularity again, last the 2021 Abu Dhabi finale created a storm of controversy but attracted 108.7 million viewers,
Last night brought the Oscars, second only to the Super Bowl on the yearly calendar for big TV spots. But turning away from the spots during the show, what can the industry learn from the ways movies themselves are marketed – an area of the industry that sees some of its most creative cut-through work? We asked 7 experts from The Drum Network.