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NAMM, world's largest music instrument and equipment show, debuts free all-virtual Believe in Music week


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The reconfigured 2021 NAMM Show will go on make that, go online this week. It will do so with a temporary new name, Believe in Music, and some of the most dramatic changes in the history of the world’s biggest annual trade show for the music, sound and event technology industries.
Because of the coronavirus pandemic, NAMM announced last August it was canceling its 2021 show as an in-person event and would instead pivot online. Believe in Music, which runs Monday through Friday, will serve as an interactive community center and marketplace for musical instrument and technology creators and manufacturers to connect with each other, buyers, sellers, musicians, and fans. ....

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