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CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age
Michael Schneider, provided by
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CBS is upping its game this Sunday. The Eye network’s coverage of Super Bowl LV comes slightly more than a year after the corporation’s re-merger with Viacom, as well as the arrival of Mike Benson as the network’s new president and chief marketing officer. Not only is priority one promoting their relationship with the NFL and getting viewers to the big day, but there are also several internal initiatives to be had including a rebrand of CBS and the launch of new streamer Paramount Plus. ....

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