Most searched for Superbowl ads within 24 hours: did the big spend pay off?
24 February 2021 4 min read Olga Andrienko examines the search results to find which brands got people talking at one of the biggest advertising events of the year – the Super Bowl. One of the most anticipated television events of the year happens in February. I’m talking about the most expensive 30 seconds some companies will ever spend in their lifetime – to be part of the Super Bowl ad show. Reportedly, securing an ad spot will set you back more than US$5.5 million, which is upwards of US$183,333 per second just for air time. That’s the same price as a 1-bedroom apartment ...