E-Tailers Squandering a Fortune in 'NUMO' False Declines
'); //]]>//--> By Jack M. Germain Feb 9, 2021 5:12 AM PT Is your list of new business customers falling short due to issues with their rejected credit approvals? New User Missed Opportunity or "NUMO" is a growing problem for e-commerce vendors. It is caused by false payment declines based on a lack of access to current consumer data by the rating agencies. But you can fix this problem. False declines and the NUMO phenomenon have been occurring for years. Today's volume of new online shoppers is two times greater than pre-COVID levels. Turning these new users into repeat buyers presents tremen...
Source: ecommercetimes.com