New Data Axle Study: To Reach Donors, Nonprofits Must Consider Age, Gender, and Politics When Planning Channel Mix
New Data Axle Study Survey of more than 1,200 donors shows email campaigns twice as likely to earn donations from Democrats as from Republicans Today’s donors want to give on their terms—and those terms are more varied than ever. As a result, nonprofits can’t afford to choose one or two channels.” — Data Axle Nonprofit Solutions President Stephanie CeruoloDALLAS, TEXAS, UNITED STATES, January 12, 2021 /EINPresswire.com/ -- The direct mail fundraising channel continues to be a highly effective means of driving charitable donations, even among donors who complete their gift online. A ...
Source: einnews.com