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Sponsored and Supported by Farrell Distributing Vermont Business Magazine Vermont Retail and Grocers Association (VRGA) and the Vermont Specialty Food Association (VSFA) work together to guide Vermont made products through the doors of grocery and retail stores statewide. In early 2021, VRGA Member Farrell Distributing partnered with the two associations to pair Vermont specialty foods with beverages that would enhance and highlight the unique nature of both products. With a wide assortment of beers, wine, ciders and non-alcoholic (NA) beverages in their catalog, Farrell was the right choice to lead this project. “We employ full time beer, cider and wine trainers on staff. In addition to our internal training, we offer training services for our retailers across the state,” said Ryan Chaffin, Director of Marketing and Business Development for Farrell Distributing. “We were thrilled to partner on this collaboration to curate and produce some content that hopefully sparks some interest in shoppers to try these at home alongside us.”