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Admittedly, COVID has had some negative impacts. âThis was supposed to be the first year that all three of my kids would be in school, and I planned on being able to spend a lot of time in the store. Instead, like lots of moms, I became a teacher.â Shackford said she was fortunate enough to hire a strong staff, with even family friends coming to the rescue, so sheâs been able to focus on homeschooling as well as her business. Shackford dreamed of getting into retail while still a kid. In her early twenties, she sent herself a âgoalâ email, stating her intention to get into the business. ....