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Napa's purveyors of chocolates gear up for Valentine's


Michelle Roberts of Fairfield was another shopper who waited patiently to be admitted.
“I’m not here for Valentine’s candy,” said Roberts. She was buying chocolate for every day. “It’s the only dessert I eat,” she explained.
Roberts said she wasn’t deterred by the short line. The line at the Vacaville See’s Candies was even longer, said Roberts. No, she didn’t come to Napa just for See’s candy, she clarified. She had other tasks to do in Napa as well. Honest.
Roberts said if anyone was thinking about buying See’s candy, not to let a line of only a few people deter them. On other days, she’s seen the line at the Napa See’s wrap around the building. In other words, this was nothing.

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Making a gutsy move: Napa Valley local opens Habituate at First Street Napa


Admittedly, COVID has had some negative impacts.
“This was supposed to be the first year that all three of my kids would be in school, and I planned on being able to spend a lot of time in the store. Instead, like lots of moms, I became a teacher.”
Shackford said she was fortunate enough to hire a strong staff, with even family friends coming to the rescue, so she’s been able to focus on homeschooling as well as her business.
Shackford dreamed of getting into retail while still a kid. In her early twenties, she sent herself a “goal” email, stating her intention to get into the business.

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