This Lunar New Year, make tradition trendy - The Georgetown Voice
Luxury and upscale fashion have long seized the opportunity to capitalize on holidays by creating special capsule collections. It’s a savvy strategy, given that luxury buyers are accustomed to purchasing for the sake of collecting, rather than wearing. As of late, the industry has eagerly discovered a new date to commercialize: come late January, companies are increasingly tacking “Explore the Lunar New Year collection!” onto their websites.
Source: georgetownvoice.com