A banana becomes a measurement of time in Quebec-based Paprika's recent identity
A banana becomes a measurement of time in Quebec-based Paprika’s recent identity Collaborating for the third time with Festival Art Souterrain, the design agency came up with a surprising twist. Words Share For the past three years, the Quebec-based design agency Paprika has annually collaborated with Festival Art Souterrain, Chonométrie. A major project for the studio, the key challenge for such an ongoing project lies in the constant renewal of the design system and concept. Joanne Lefebvre, president of Paprika, tells It’s Nice That: “From year to year, the given theme must be refle...