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Creating economic development. every time we'll bring the coffee out we'll invest in water systems in local areas. we'll invest in coffee and invest in water. >> for every bag sold tom will provide clean water to help someone in need allowing people to make one for one giving part of their daily life. >> people buy shoes if they need a new pair of shoes. people buy sunglasses if they need it -- people buy coffee -- >> every morning. >> let's start our day by improving someone else's. there's very few things in our life where we can be purposeful and have a sense of mindfulness every time we co...

Development, and every time, you know, we bring the coffee out, we'll invest in water systems in the surrounding areas. so we'll sell coffee, and we'll give water. >> for every bag or cup of coffee sold, toms will provide clean water to help someone in need. allowing people to make one for one giving part of their daily life. people buy shoes if they need a new pair of shoes. >> sure. >> people buy sunglasses when they need a new pair. >> yes. >> people buy coffee every day. >> yes. >> i've been saying in the office start our day by improving someone else's. there's very few things in our life...

Diagnostic test, but that first and foremost i want to empower you to own your genetic data because i believe it's a part of you and help you have a you know have better health care or have a better life. and that secondly that if i can actually have millions and millions of people all over the world who have their genetic data and give us information about themselves, we can really transform the research process. >> tell me what it is, with so many of the people who watch the show are pioneers in their own ways and it's really hard to explain to a consumer something that they don't already un...