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♪ >> listen to it. oh, they know when it hits the bottom, it will be 1990, good-bye to the '80s. >> ten, nine, eight -- eight, eight, eight! >> oh, will this horrible year never end? >> when the '90s began, we are starting to see a lot of experimentation. and "the simpsons" i think in some senses was inspired by not necessarily hatred of television, but a distrust of a lot of the ways in which television was talking to us. >> tv respects me. it laughs with me. not at me. >> you're stupid. >> doh! >> i think the sitcoms of the '80s were such a sort of warm, safe humor. >> i love you...

- don't touch that dial. we're about to flip it for you. - in five, four, three, two... - tv is changing dramatically now with 150 channels that might be available in the near future. - there's a lot of things that we do that you couldn't have on network television. - people are really trying to do something adventurous. [both gasp] all: channel 7, shame on you. - this is more a celebration of culture and opening the doors and allowing america to come on inside. - there's always something on television, and some of it may be better than we deserve. - [laughs] that was cool. [dramatic...

>> what did i ever do to you, except deliver the south? >> you shouldn't have made me beg. >> the segment of the audience that showed up to watch "west wing," they watched "the macneil/ lehrer," you know, "newshour." they watched "west wing" and documentaries in foreign languages, right? >> if the name of this nominee is leaked out before i want it to be leaked out, i'm going to blame you, and you're going to find that unpleasant. >> i've got to tell you something, toby, you're hot when you're like this. >> '90s television was the first wave of what we now have, remarkably specific niche progr...

Wing," they watched "the macneil/ lehrer," you know, "newshour." they watched "west wing" and documentaries in foreign languages, right? >> if the name of this nominee is leaked out before i want it to be leaked out, i'm going to blame you, and you're going to find that unpleasant. >> i've got to tell you something, toby, you're hot when you're like this. >> '90s television was the first wave of what we now have, remarkably specific niche programming. >> "freaks and geeks" really sympathized with the losers. it had great empathy for its characters. ♪ go on and laugh at me because you don't s...

This. >> '90s television was the first wave of what we now have, remarkably specific niche programming. ♪ >> "freaks and geeks" really sympathized with the losers and had great empathy for its characters. ♪ because you don't see that i got something going right here ♪ >> "freaks and geeks" breaks my heart every time i think about it. >> i'm sorry. did i crush your twinkies? >> it lasted 18 episodes. and they're perfect 18 episodes but nbc hated it so much. >> roll down the windows because i got a big one a-brewing. >> they thought it was a show by losers, about losers, for losers. they h...