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The Nineties

and in buffy, in particular, we saw a character that was a reluctant protagonist, forced to make tough decisions. - buffy. ♪ ♪ - there was a kind of opening of the floodgates in the '90s for women. the idea of being an "ideal," i think, was kind of smashed through a lot of the characters on television. - look, if you're a successful saleswoman in this city, you have two choices. you can bang your head against the wall and try and find a relationship, or you can say screw it and just go out and have sex, like a man. ["sex and the city" theme] - "sex and the city" was a huge success right from the start. it was very funny and very clever and very candid. - are relationships the religion of the '90s? - these are women who were making a good living, they were independent, they were single, and they were sort of feeling their power. - i said olive. bad waiter, bad waiter. - what do you tip for that?

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The Nineties

you could go to cable and have no restrictions. not make as much money but have freedom of expression, which almost everybody who works in these mediums wants. [dance music playing] - some of the content truly was, "you can't get this anywhere else." - here at fantasy makers, the only limit on the kinds of fantasies is people's imagination. [upbeat music] - hbo turned to people who had said, "i can't do that on television, but you can do it on hbo." - white people don't trust black people. that's why they won't vote for no black president. like, a black brother will [bleep] up the white house. like, the grass won't be cut. dishes piled up, cousins running through the white house, cookouts, basketball goal in the back. - in the late '80s, hbo was just sort of gaining ground for series. [eerie music] - by the '90s, hbo had started to begin its explosion.

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The Nineties

by its--for lack of a better way to put it-- its stick-it-to-the-man ethos that said, "don't trust the government, "don't trust big business, don't trust anybody but yourself and your friends and family," i guess. it's a message that's somewhat dark and cynical, but was kind of a breath of fresh air in the early '90s. - the '90s was a time of conspiracies, and the internet was starting to spread beyond just, like, hard-core computer users. so you could have message boards and usenet newsgroups, and everybody wanted to talk about the black oil and the bees and mulder's sister and what the cigarette smoking man was up to. and i would go to alt.tv.the-x-files and people were so nuts for this show. - it's just pure science fiction, and that's probably what i like most about it. - "the x-files" changed the way people watch television. - you could sense these successful creators trying to see how they could do things different

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The Nineties

it's a freezer. - no! - we kind of all were part of, i think, this chapter in television where we realized we were in the right place at the right time. let's see how you like this, naughty boy. - whoa! - [shrieking] - we certainly associate nbc of the '90s with having extremely successful sitcoms. but they weren't the only network that found their way to having some success. [jesse frederick's "everywhere you look"] tgif was on abc on friday. and it was their block of family-oriented comedies. - i can't take it. i need the cake. - oh, michelle! miche-- - it was not sophisticated television. but these were shows that people adored. - [laughs, snorts] [laughing] oh! [dramatic music] male announcer: cbs. - cbs was in a really bad spot. they had just fallen apart over the early part of the '90s. and they'd gone through a couple different network executives. - [whistling descending tone]

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The Nineties

- of course. that's always been my problem. lots of protection but no one to protect. - i wanted to do a tv series that was going to be relevant to teenagers. [cheerleaders chanting] and it's not about the parents solving the kids' problems. it's about the kids basically solving their own problems. - what are we supposed to do, sit 'em down, have a kid-to-parent talk? - no, you can't talk to parents on that mature a level. tragic but true. - if the '60s had beatlemania, the '90s had "90210" mania. and when "tv guide" had its "youth-quake" cover, that was a sign that suddenly, television was focused on these young people. - ♪ it's what i gotta do ♪ - "my so-called life" was like the punk rock version of "90210." it was earnest but not at all saccharine. it didn't have easy answers. it showed teen heartbreak in a way that was staggeringly real for the time.

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The Nineties

- do you watch much of it? - well, i-i-- i like the idea of television, but i'm too busy to see very much of it. - and i-- what do you think of that which you do see on television? - well, some of it i-- you know, i really enjoy. - are you being diplomatic? - sort of. [both laughing] - [screaming] - the beautiful thing about television is, you have the chance to do a continuing story. and that's the main reason, you know, for doing it. - i think that "twin peaks," with the initial attention that it got, allowed all the other networks to say, "let's do something different." [eerie music] - what was interesting about "northern exposure," it was an odd sort of universe that this guy was dropped into. - the day's coming, and it ain't gonna be long, when you ain't even gonna have to leave your living room. no more schools, no more bodegas, no more tabernacles, no more cineplexes, all right? you're gonna snuggle up to your fiber optics, baby,

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The Nineties

that you'll be as gracious inviting me into your home as you have been. i bid you a very heartfelt good night. [cheers and applause] - "the tonight show" without johnny carson as the regular host made its debut last night. jay leno emerged from behind the curtain, stepping into the big shoes that were filled for 30 years by johnny. - cbs came to us and made a very attractive offer. - here we go, number ten. number nine... - letterman did place a call to johnny carson, asking for his advice, and johnny said, "if it was me, i would leave." and i think that advice was really the lynchpin. letterman always took johnny's advice. - the late-night wars are about to begin in earnest on american television. david letterman is now headed for cbs. - cbs had lured him over with a salary more than four times that of leno and given him what he really wanted: the 11:30 time slot.

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The Nineties

- listen to it. oh! [crowd cheering] they know when it hits the bottom, it'll be 1990. good-bye to the '80s in... all: ten, nine... all: eight... eight! eight! eight! - oh, will this horrible year never end? - when the '90s begin, we're starting to see a lot of experimentation. [gunshots] all: [quickly] seven, six, five, four, three, two, one! [cheering] when the 90s gain, we're starting to see a lot of experimentation. >> five, four, three, two, one. >> and the simpsons was inspired by, not necessarily hatred of television, but a distrust of a lot of the ways in which television was talking to us. >> tv respects me. it laughs with me, not at me. >> you stupid. >> doh! >> i think the sitcoms of the '80s -- >> i love you guys. >> were such a sort of warm,

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The Nineties

and i hope you enjoy and learn from pedro's life of compassion and fearlessness. - you have to really credit "the real world" with sort of helping the acceptance of the lgbt community because there weren't many portrayals of gay people, period, you know, on television at that point. - her name is marla. i'm seeing a woman. - in the '90s, gay characters were always secondary or third. there was never a gay character that was the lead of a show. - so you wanna go look at apartments tomorrow? - great idea! - okay. - ellen degeneres the comedian was about to come out as a lesbian. - look, murphy. - [laughs] - i'm on the cover of "time." - and she does it on "time" magazine. "yep, i'm gay." but they decide that the character that ellen plays on tv will also come out. - it is just reprehensible that abc--

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The Nineties

and opening the doors and allowing america to come on inside. - there's always something on television, and some of it may be better than we deserve. >> this is more a celebration of culture, opening the doors and allowing america to come on inside. >> there's always something on television, and some of it may be better than we deserve. >> what was cool.

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