Nielsen - Automotive, travel and insurance lifted ad spend 2023
The top 20 categories by ad spend.
Source: adnews.com.au
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The 20 highest spending advertisers of 2023 in Australia
Harvey Norman topped the league table.
Source: adnews.com.au
Sound FX: Sheilas' Wheels still singing a decade after the music stopped
If you’re looking for best-in-class brands to learn from in 2022, a car insurance company gone quiet for 10 years might be an unlikely place to start. But a recent study found that the Sheilas’ Wheels earworm still has power all these years on. Alex Hurley, director of planning at John Ayling & Associates, investigates the tricks behind its longevity.
Source: thedrum.com
ANA's AIMM Teams Up With Nielsen And Media Framework To Launch Long Awaited List Of Minority Owned Media And Provide Understanding Of Investment And Reach
/PRNewswire/ -- ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), Nielsen (NYSE: NLSN) and Media Framework announce a collaboration aimed at...
Source: prnewswire.com