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The match was initially pitched for Full Gear 2023 and other events, but AEW ultimately decided to book it for Dynamite in Ontario.
AEW reportedly earned six figures for the Like a Dragon Gaiden Street Fight on Dynamite, and a top AEW wrestler was instrumental in the deal with Sega.
More backstage details are available for the AEW Dynamite Street Fight sponsored by the SEGA game Like a Dragon Gaiden.
Jake Roberts feels that Vince McMahon and WWE should have stopped the Over The Edge pay-per-view in 1999, following the death of Owen Hart.
AEW SVP Nik Sobic says that Kenny Omega gets the credit for how much attention to detail AEW Fight Forever has.