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Foot Locker Stands To Lose More Than Shoes With Nike Cutbacks - Vimarsana News

Foot Locker Stands To Lose More Than Shoes With Nike Cutbacks

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand, says Frankie Margotta, a strategist at Siegel+Gale – or its place in culture.