Frontiers | Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube
Department for Science Communication, Institute of Technology Futures, Karlsruhe Institute of Technology, Karlsruhe, Germany Addressing global sustainability challenges such as climate change in democratic societies requires thorough political and societal debates. Science and environmental communication is needed to inform these debates. However, not all parts of society are equally reached by traditional science communication. In particular young people, especially without academic background, are often left out. The cooperation of science communicators with influencers on the video platfor...
Source: frontiersin.org