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The EvoLLLution (Evo): What did it take to make the Norbert’s Ninth Concept a reality? Brian Bruess (BB): It really didn’t take much. Ed Lamm, our vice president for enrollment management, called me one day last summer and pitched me this beautifully conceived idea. It was at a time when we were facing uncertainty about what the pandemic might mean for fall. Should students take a semester off? Should they take a year off? A gap year? There were all these questions for families, creating doubt and uncertainty in the college choice process. So, Ed proposed this idea, which would take some of the worry away for families. I don’t think the conversation lasted more than five minutes before I said yes. And we know there’s some financial elements to this, but we weren’t doing it for financial reasons. ....