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Published February 14, 2021, 2:48 PM ALAMAT Modern pop music and Pinoy cultural heritage merge in the world of the Philippines’ newest boy group: ALAMAT. The nine-member group, which includes Taneo, Mo, Jao, Kin, Tomas, R-Ji, Valfer, Gami, and Alas as members, proudly wear Pinoy pride on their proverbial sleeves as heard and seen in the music video for their debut single entitled “kbye.” From the name of their group, to the use of local languages in their lyrics and their heritage-filled aesthetics, ALAMAT promises to offer to audiences a proudly and uniquely Filipino experience that both entertains and boosts national pride. The name Alamat comes from the two meanings of the word ‘alamat’ or ‘legend’ in English. Legends are stories that a community tells its youth, either to pass on its cultural heritage or to simply to spark their imagination. Second, to be a legend is to become a master or an idol. These two definitions adhere to ALAMAT’s vis ....