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APRIL is a time of hope and renewal. Baseball fans across the nation believe in the possibility of their teams’ success (sit down, ORIOLES fans). The EASTER BUNNY spreads her bounty for children of all ages to discover and devour. And radio stations soldier on with the hope that this latest survey will be the one that makes all the difference. It is a LUCY/CHARLIE BROWN/football situation that is repeated 13 times a year. Why does APRIL stand out? Frankly, it doesn’t. This is just . ....
Before The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – round out our coverage of the third book from CHRISTMAS, we have a question. Why does Santa get all the credit? Sure, he works his butt off for one day a year. But what about the elves? They work doggedly (and tirelessly) all year in sweatshop-type conditions. Have you ever seen their living quarters? No. What kind of benefits do they receive? Is there a union? It’s . ....
This whole CHRISTMAS music thing is kind of odd. Think about it. We have a song about a kid seeing her Mom cheating on her Dad with an intruder, Nana being involved in a reverse roadkill incident, and some poor waif wishing for dental work. Not to mention the gold digger who wants bling and animal skins. And don’t get us started on the “true love” who gifts a farm menagerie. Somehow, though, it all seems to work. The Ratings Experts from RESEARCH DIRECTOR, INC. – along . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. along with the old cowhands from XTRENDS are back in the saddle again. It’s time for our third and final radio rodeo as we lasso the numbers from the NOVEMBER survey. This time we’ll see that several of the markets jumped the gun on this Santa nonsense and started playing holiday music towards the end of the survey. For accounting purposes, this one ran from OCTOBER 14th through NOVEMBER 10th. Here we go …SEATTLE-TACOMA: 5 . ....
As you come down from your Halloween-induced sugar high, The Ratings Experts from RESEARCH DIRECTOR, INC. are here to pick you up with some scintillating details about the October survey. We usually include our friends from XTRENDS, but they are still in a deep funk over the DODGERS playoff exit. This survey is OCTOBER-ish as it began on SEPTEMBER 16th and concluded on OCTOBER 13th. It featured a second-tier federal holiday weekend, heavy traffic, and loads o’ football. It will also . ....