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A dentist-founded luxury oral care brand believes its range of 24K gold oral care products with resonate with consumers in Asia, where consumers have a strong affinity with luxury goods.
The 48-year-old rapper has become a stakeholder and ambassador for Aurezzi, stating that he joins the company because he resonates with its vision that seeks to empower.
DJ Khaled has partnered Aurezzi on a new oral care set that includes a 24-karat gold-plated toothbrush and gold-infused toothpaste and mouthwash.
DJ Khaled-backed oral care brand Aurezzi launches with a gold toothbrush, as well as gold-infused toothpaste and mouthwash.
DJ Khaled has helped launch a new golden toothbrush as part of a luxury oral care range.