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Với sự ra đời của Nona Source, thương hiệu thời trang xa xỉ LVMH (Moët Hennessy Louis Vuitton, trụ sở tại Paris, sở hữu hơn 70 thương hiệu, trong đó đình đám nhất là Louis Vuitton, Christian Dior, Givenchy, Marc Jacobs, Celine...) cho thấy đang chuyển đổi mô hình kinh doanh theo xu hướng thân thiện môi trường.
LVMH has launched Nona Source, an online platform that sells unused fabric and leather supplies from the group's fashion labels at great discounts. A first within the luxury goods industry The circular project, which LVMH claims is unique in the luxury goods industry, was developed in-house by several LVMH employees. One of them is Romain Brabo, a former Givenchy fabric buyer, who has been looking for a solution to the many 'deadstocks' he encountered while working in the industry, while many (young) designers are constantly looking for beautiful fabrics to create their collections, and o...
Pascal Le Segretain/Getty Images for ABA LVMH — the luxury giant behind Dior, Louis Vuitton, and Celine – is now selling fabrics at discount prices. The new online store, Nona Source, sells leftover fabrics and leathers from $4 a meter. These unused fabrics come from LVMH's high-end brands. LVMH has started selling unused fabrics from its high-end brands, including Louis Vuitton, at bargain prices. The new online shop, which went live on Monday and is called Nona Source, sells leftover materials from its sought-after fashion brands. A spokesperson for LVMH ...
. A few weeks before the launch of Nona Source, LVMHâs new platform selling deadstock, the co-founders have transformed their office into a studio to shoot the fabrics in very high-definition visuals. There are scraps of soft curly llama wool in brown sugar hues, a swathe of electric blue double-faced silk satin beautifully arranged on a Stockman mannequin, and much more besides. Nona Source, which launches this Monday, is the brainchild of Romain Brabo, formerly a materials buyer at LVMH-owned Givenchy. âIn my role, I would go to warehouses, and I saw the multiplication of deadstoc...