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how do we leverage social immediate yo to generate revenue without alienating our retail customers? i think this is an interesting question. i was listening to it before and thinking, why should she alienate her customers? she should think of it as one big brand, correct? you wrote the book on social, and i think it s really important to be next to your customer, sitting shoulder to shoulder with them in the real world. so weather the conversation is next to each other. but getting across the table, that s where it gets risky. and the thought is an old school mentality. that i have retail and nonretail. today s world is all one. i think there s things you can do to build your brand on social media. people who want to go to a retail store, they re going to go to a retail store. ....
Street next to a huge church. the perfect location, he thought, to turn a space that was empty for three years, into something else entirely. wall to wall trampolines that draw kids and their parents to rent time by the hour. the kids come and bounce off the walls. this place represents a retail conversion happening across the country. as landlords try to bounce back in a bad economy. a struggling mall in roanoke, virginia, houses a science museum and on the second floor, a technical college is leasing space. a medical clinic moved into an old circuit city. what was once a shopping mall in nashville is now a medical center. retail conversions are nothing new. the spam museum in minnesota opened in 1991. inside an old k-mart. but the conversion trend is accelerating. nonretail tenants currently occupy 2 to 5% of the nation s retail space. that s projected to rise 10 to ....