>> how do we leverage social immediate yo to generate revenue without alienating our retail customers? >> i think this is an interesting question. i was listening to it before and thinking, why should she alienate her customers? she should think of it as one big brand, correct? >> you wrote the book on social, and i think it's really important to be next to your customer, sitting shoulder to shoulder with them in the real world. so weather the conversation is next to each other. but getting across the table, that's where it gets risky. >> and the thought is an old school mentality. that i have retail and nonretail. today's world is all one. i think there's things you can do to build your brand on social media. people who want to go to a retail store, they're going to go to a retail store.
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