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More than 20 years after skyrocketing to fame as Steve Urkel, Jaleel White is using that beloved character to start his new weed company. The 43-year-old actor is launching his new company called ItsPurpl, which will feature variants of the popular Purple Urkel strain. White is launching the company with 710 Labs, launching on dispensary shelves in California starting on April 20, according to Forbes.  Purple Urkel: More than 20 years after skyrocketing to fame as Steve Urkel, Jaleel White is using that beloved character to start his new weed company While the launch will only be in Califor...

Rolling Stone Menu ‘Family Matters’ Star Jaleel White to Launch Purple Urkle Cannabis Line “The thing that always stood out to me was there [was] no clear brand leader for fire purple weed,” actor says of impetus behind his ItsPurpl brand By Willy Sanjuan/Invision/AP Actor Jaleel White, whose character Steve Urkel in Family Matters was a cultural mainstay in the Nineties, is getting into the cannabis business with his own brand, as Forbes reports. His ItsPurpl line, which he is producing in partnership with 710 labs, comprises variations of the Purple Urkle strain....

Family Matters, has launched a new cannabis line called ItsPurpl.  White entered the marajuana game through a partnership with 710 Labs, and together they will produce variants of the popular Purple Urkle strain. The line is set to launch on April 20 at dispensaries in California. In a new interview with Forbes, White opens up about his decision to get involved in the cannabis industry, his friendship with 710 Labs founder Brad Melshenker and ultimately expanding to new markets, including New York. “Friends and family always thought it was funny to send me bootlegged pics of myself featu...

Actor Jaleel White, famous for his cultural touchstone role as Steve Urkel in Family Matters, is getting into the cannabis game.